Research & Analytics Director
Jonniette Goodrich leads WB Biznesizing’s research and analytics department, providing precise and insightful market reports that inform key business decisions. With extensive experience in financial analysis, market research, and trend forecasting, she ensures that clients receive accurate, up-to-date, and actionable information. Jonniette is passionate about leveraging data to uncover opportunities, optimize strategies, and help businesses navigate complex market dynamics. Her analytical rigor, combined with a practical understanding of entrepreneurship, makes her an invaluable asset to the team and to the businesses WB Biznesizing serves.
Why Tracking KPIs Isn’t Optional Financial Key Performance Indicators (KPIs) are more than just metrics they are the story behind your business. When used correctly, they reveal your company’s health, guide decision making, and help forecast challenges before they hit. KPIs Are Business Signals Think of KPIs as a real time feedback system: They show […]
Top Financial KPIs That Drive Long-Term Business Growth Read More »
Cut Through the Noise: What “Saturated” Really Means Let’s get something straight: every market looks crowded from the outside. Hundreds of apps, dozens of startups, endless noise. But that doesn’t mean real opportunities are gone it means people care. Saturation is often a signal of demand, not a red light. If folks are solving a
How to Find Profitable Startup Ideas in a Saturated Market Read More »
Getting Clear on the Basics Let’s get the basics out of the way: cash flow and profit are not the same thing. Cash flow is the actual movement of money into and out of your business. It’s what keeps the lights on paying vendors, covering payroll, buying supplies. Profit, on the other hand, is what’s
Cash Flow vs. Profit: What Business Owners Need To Understand Read More »
Market Dynamics at a Glance If you’re sizing up Asia vs Europe for business in 2024, start with the basics: growth and demand. Asia’s expanding fast many economies in the region are clocking in GDP growth rates north of 4%, led by powerhouses like India, Vietnam, and Indonesia. Europe’s growth, while steadier, is slower averaging
Comparing Regional Markets: Asia vs Europe Business Insights Read More »
The Shift from Selling to Connecting Traditional marketing tactics loud calls to action, hard sells, spammy follow ups are wearing thin. Audiences are too inundated to care. When feed after feed is filled with glossy ads touting features and discounts, people scroll right past. It’s not a lack of interest in products; it’s fatigue from
Harnessing the Power of Storytelling in Digital Campaigns Read More »
VCs Want Painkillers, Not Vitamins If you’re pitching your vlog growth startup or creator tool to investors, here’s the brutal truth: they’re not backing nice-to-haves. VCs are looking for painkillers — products that solve immediate, painful problems — not vitamins that just feel helpful. If your platform saves vloggers time, boosts views with clear data,
Investor Insights: What VCs Look for in Startups Today Read More »
Get Ahead of 2025: Why Tax Planning Matters Now Changing Rules: Why 2025 Looks Different The upcoming year brings notable changes for businesses and content creators. With new tax laws and regulatory updates set to take effect, failing to plan ahead could lead to unexpected financial setbacks. Key shifts may include changes in deductions, thresholds,
Small Business Tax Planning: Key Tips for 2025 Read More »
Business speed in 2025: faster markets, tighter windows The pace of business isn’t just increasing — it’s compressing. In 2025, markets move faster, competitors copy quicker, and the window to act gets tighter. Creators and businesses can’t afford to sit back. They either adapt in real time or risk falling out of step. Timing isn’t
Top Industry Reports Every Entrepreneur Should Read in 2025 Read More »
Introduction Vlogging has taken a beating and kept moving. Platforms have changed, algorithms have shuffled, and new formats have stolen the spotlight. Still, this content form hasn’t just survived — it’s adapted. In the chaos of shifting attention spans and content overload, vloggers leaned into what works: personality, consistency, and connection. That’s why in 2024,
Understanding Consumer Behavior Through Data Trends Read More »
Why Workplace Productivity Is the First Domino to Fall Workplace productivity is usually the first place to show cracks—or gains—when technology shifts. That’s exactly what’s happening now. AI isn’t steamrolling jobs. It’s sliding into the gaps: filling in the boring, repetitive, time-sucking tasks while letting humans handle the messy, creative, and strategic stuff. The result?
How AI Is Transforming Workplace Productivity Read More »
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