Research & Analytics Director
Jonniette Goodrich leads WB Biznesizing’s research and analytics department, providing precise and insightful market reports that inform key business decisions. With extensive experience in financial analysis, market research, and trend forecasting, she ensures that clients receive accurate, up-to-date, and actionable information. Jonniette is passionate about leveraging data to uncover opportunities, optimize strategies, and help businesses navigate complex market dynamics. Her analytical rigor, combined with a practical understanding of entrepreneurship, makes her an invaluable asset to the team and to the businesses WB Biznesizing serves.
Introduction Vlogging didn’t just survive the chaos of the last few years—it evolved. Through algorithm changes, platform fragmentation, and content burnout, the format proved one thing: personal storytelling still works. It flexes when it needs to, adapting to new features and formats, but its core strength remains unchanged. People show up for people. In 2024, […]
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Vlogging didn’t just survive the chaos of the last few years—it adapted. Amid platform shakeups, attention shifts, and economic waves, creators kept making content that mattered. They scaled back when needed, pivoted to new formats, and leaned on authenticity over polish. The medium stayed strong because it stayed human. Now, 2024 brings a different kind
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Introduction Vlogging hasn’t just hung on through waves of digital change—it’s adapted and thrived. In a world where attention is currency, creators who consistently show up with authenticity have managed to stay relevant. But 2024 isn’t coasting on momentum. Everything from economic pressure to tech innovation is reshaping how and why people consume content. Globally,
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Navigating Post-Recovery Momentum The global economy continues to find its footing after a series of economic shocks in recent years. While immediate recovery efforts have created short-term stability, lasting growth now depends on how agile and forward-thinking individuals, businesses, and governments can be. Economic Confidence is Rebuilding Momentum is gradually returning across sectors, driven by
Top Business Trends Shaping the Global Economy in 2025 Read More »
Change Is Compounding Across Industries The Momentum of Transformation The pace of change is no longer linear. It’s accelerating, and businesses across every sector are feeling the pressure. Whether driven by technology, shifting consumer expectations, or market disruptions, transformation is no longer optional—it’s inevitable. Emerging tools and platforms are rapidly evolving Consumer behavior continues to
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Introduction Vlogging isn’t new. But even with algorithm chaos, creator burnout, and yet another wave of social apps, it’s held its ground. It’s personal, adaptable, and lets creators connect without filters or polish. In a digital world saturated with noise, that kind of raw, face-forward content still cuts through. What’s changing in 2024 is the
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User-generated content, or UGC, is exactly what it sounds like—content made by real users, not your marketing team. It includes everything from product reviews and unboxing videos to travel photos, tagged posts, and quick testimonial clips. If a customer shares an honest take on your product, that’s UGC. Brands are leaning harder into this than
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From Bean Counter to Strategic Navigator A Shift in the CFO Role Once seen as back-office number crunchers, CFOs are now stepping into the spotlight. The modern CFO is expected to be a strategic leader—someone who not only manages the books but also helps define the company’s future direction. Traditional financial oversight is no longer
How CFOs Are Rethinking Financial Strategies for Uncertain Times Read More »
Digital Behavior Has Evolved Since 2020 The Acceleration of the Digital Decade The 2020s kicked off a massive shift in how people live, work, shop, and socialize online. The pandemic acted as a digital catalyst, fast-tracking years’ worth of technological and behavioral transformation into a matter of months. Since then, there’s been no turning back.
Consumer Behavior Trends That Will Shape Industries in 2025 Read More »
Stories stick. It’s one of the oldest tricks in the book, and still one of the most powerful. The reason? Our brains are built to make sense of the world through narrative. We remember stories because they create emotional anchors—moments that feel real, even if they’re digital. In vlogging, that means even a 30-second clip
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