Research & Analytics Director
Jonniette Goodrich leads WB Biznesizing’s research and analytics department, providing precise and insightful market reports that inform key business decisions. With extensive experience in financial analysis, market research, and trend forecasting, she ensures that clients receive accurate, up-to-date, and actionable information. Jonniette is passionate about leveraging data to uncover opportunities, optimize strategies, and help businesses navigate complex market dynamics. Her analytical rigor, combined with a practical understanding of entrepreneurship, makes her an invaluable asset to the team and to the businesses WB Biznesizing serves.
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Clarity First: Know Where You’re Going Wandering kills businesses. The first step in the best business advice ever wbbiznesizing: be crystal clear about your goals. Write them down. Why does your company exist? What’s the unique value you offer customers? Who are you serving—and what problem, precisely, do you solve? If you’re fuzzy here, every
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Finance Guide wbbiznesizing: The Foundation Every good finance guide wbbiznesizing starts with one rule: know your numbers. Your profit (or loss) isn’t just what’s in your main account. Consistently track: Revenue by source Cost of goods sold (COGS) Fixed and variable expenses Gross margin and net profit Cash flow in and out Use simple spreadsheets
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Why Scaling Demands More Than Growth Adding customers, products, or revenue is growth. Scaling is about multiplying output without multiplying cost or complexity. This means every process, tool, and hire has to support ten times the demand with twice the efficiency. Business advice wbbiznesizing starts here: measure everything, and build systems that adapt, not just
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Getting Started: Groundwork Matters The basics are unglamorous but nonnegotiable. Every seasoned entrepreneur will echo this advice on how to start a business wbbiznesizing: Do your research. What’s the real market demand? Who are your competitors, and what gaps are they leaving behind? Document what makes your solution stand out. Don’t trust your gut alone—support
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What Is wbbiznesizing? Think beyond costcutting or vague “efficiency.” Wbbiznesizing is a holistic look at the systems, people, and processes that make your business tick. The method sharpens every department—from procurement to customer service—until it’s running at peak performance without waste. Wbbiznesizing isn’t a onetime fix. It’s a cycle of review, adjustment, and constant improvement.
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